More than 28 million people have listed to Andrelli’s music and over 26.000 people created videos on his official sound.
The cost per view resulted in $0,000053, which is $0,05 cost per mille (or 1000). The industry standard price on Douyin is around $2.50.
This means that the campaign resulted in 50 times cheaper than the standard market price. The artist is also able to directly profit from the streams in Douyin.