As 5G is nearing us, video is becoming a much more important tool to communicate digitally. Also, the digital generation is wary of advertisements and value and trust friends and family recommendations much more. This means that User Generated Content (UGC) is going to play a much bigger role in the near future and right now, it’s challenging brands, artists and creators to create unique and creative content.

Creators are the most important asset in short video and live streaming. Every brand, artist and individual can and should leverage that growth, as that’s where future money is made.